Nationally, three people die every day in need of an organ, and there are around 60 people in Cambridgeshire on the transplant waiting list.
Families will always be approached about donation if a loved one can donate their organs. Knowing what their loved one wanted helps families support their decision at a difficult time.
Around 391,913 people in Cambridgeshire are already on the NHS Organ Donor Register but people also need to tell their family they want to donate.
The CCG is supporting the campaign by highlighting organ donation week on social media and on their website.
More and more families in Cambridgeshire are saying yes to organ donation but there is still an urgent shortage of donors. The CCG is asking people in Cambridgeshire to tell their families they want to donate to help make sure more lives are saved.
Dr Gary Howsam, Clinical Chair at Cambridgeshire and Peterborough CCG, said: “We need more people in our area to talk about organ donation to increase the number of lifesaving transplants.
“Only one third of adults in England have told their partner or their family they want to donate, despite 8 out of 10 people telling us they would be willing to donate or would consider it. Sadly, many opportunities are lost every year because families don’t know if their loved one wanted to be a donor or not.
“We can change things, though we need your support to get people talking.”
Anthony Clarkson, Interim Director of Organ Donation and Transplantation for NHS Blood and Transplant said: “We are very grateful to Cambridgeshire and Peterborough CCG for its support during Organ Donation Week.
“Words save lives. Please, tell your family you want to save lives through organ donation, because it could be the difference between life and death for someone else.”
Millions of people are already on the NHS Organ Donor Register, join them today and tell your family you want to save lives.
Register at www.organdonation.nhs.uk