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Infant feeding help and advice during COVID-19

There are lots of places for help and advice for breastfeeding at the moment
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Information for families who've been discharged from local maternity services 

The below information relates to support for families who have been discharged from Maternity Services. Women still under the care of their local midwifery team and are experiencing feeding issues can also seek support via their hospital’s Maternity Helpline.

The Rosie

Peterborough City Hospital 

Hinchingbrooke Hospital


Specialist Infant Feeding Support (Healthy Child Programme)

If you are experiencing more complex or persistent breastfeeding problems, specialist advice and support continues to be available through the Healthy Child Programme. The Infant Feeding team are continuing to offer telephone support to families where there are concerns with growth and feeding and can be contacted via Call Us on 0300 029 5050 or Text Us at 07520 649 887

In Peterborough they are able to offer support via video calls and it is anticipated that this will be rolled out across Cambridgeshire over the next few weeks. Families can also access relevant and useful information at their Facebook Page.


Voluntary/Third Sector Support for Peterborough and Fenland

The following services are being delivered by the National Breastfeeding Trust (NCT) to mothers acrossPeterborough and Fenland and are available to signpost mothers to for the following support:

  • Advice and information.
  • Breastfeeding support, which does not require an appointment with a Specialist Infant Feeding Advisor.
  • Social support with other breastfeeding mothers.
  • Expectant mothers with questions in respect of infant feeding.
Virtual Support Groups (via Zoom):

Tuesdays and Wednesdays 10-11am – should demand increase these can extend to Thursdays as required. To attend one of these virtual groups, you need to register by messaging the team on Facebook through the the Peterborough and Fenland Breastfeeding Support Facebook group 

Note of safety: To ensure service user safety and protection, mothers will be provided with a unique link to the group and password. The meeting is facilitated by trained Supporters with relevant guidance and safeguards in place.

Telephone Support:

48 hour and two weeks post-hospital discharge telephone calls remain in place for women who have given birth in Peterborough City Hospital – further calls may be provided to a mother as required. 

If you live in Fenland you can also receive telephone calls or text message support by texting FEED to 60777. You should include their name, postcode and preferred contact option in the message.

Social media and online

Breastfeeding Support can be found on Facebook, Instagram and Twitter. They are regularly monitored and updated sharing messages of support, advice and guidance and facilitated online support from other mothers. You can also use direct messaging on these platforms to access 1:1 virtual support.

Voluntary/Third Sector Support for East Cambridgeshire, Cambridge City, South Cambridgeshire and Huntingdonshire

Cambridge  Breastfeeding Alliance Regular free online drop-ins, information, support and video appointments – Join via the Cambridge Breastfeeding Online Drop In Facebook page or by emailing them  or visit their website.

Ely Milks  Chat, support and a weekly online virtual meetings – join via Ely Milks Breastfeeding Support Group on Facebook.

Le Leche League: Chat, support and regular online virtual group support – join via LLL Cambridge Group on Facebook or by emailing them 

Cottenham Baby Café: Free virtual drop-ins via Zoom for expectant and new parents seeking breastfeeding support and advice. Joining details available via the Cottenham Baby Café Facebook Group, emailing them or calling 01353 610 885

Other sources of support

A virtual infant feeding, pregnancy and birthing support, advice and guidance is also being provided across the county by a number of voluntary organisations, however these are on an ad-hoc basis. More details can be found on the Rosie Maternity Voices Corvid 19 Support Group (closed group), Rosie Maternity Voices and Peterborough and Hinchingbrooke Maternity Voices Facebook pages.

National helplines

Association of Breastfeeding Mothers which lists a wide range of resources. (9.30am–10.30pm, 7 days a week)

The National Breastfeeding Helpline is still open and also has a dedicated page with FAQs about COVID-19. Call 0300 100 0212 for independent, confidential, mother-centred, non-judgmental breastfeeding support and information. Open 9.30am–9.30pm, 7 days a week) including options for Welsh and Polish language support Breastfeeding Network Bengali/Sylheti Helpline 0300 456 2421 or via web chat. They also have help via Facebook messenger on their Facebook page

La Leche League: call 0345 120 2918 (8am–11pm, 7 days a week)

NCT Infant Feeding Line0300 330 0700 (8am–midnight, 7 days a week)

Twins Trust - Support line: 0800 138 0509 open Monday to Friday from 10am to 1pm and 7pm to 10pm.   



15/08/2020